Client: Google
Agency: Hook
Role: Designer + Storyboard illustrator
Agency: Hook
Role: Designer + Storyboard illustrator
Google Wallet’s Tap-to-Pay animations give Android users a whimsical spark of joy when making purchases with their phone in store 💸
The Ask: Google tasked our team with creating themed animations, displayed right after a successful tap and pay transaction, that are designed to add a fun element of surprise to the shopping experience.
The Ask: Google tasked our team with creating themed animations, displayed right after a successful tap and pay transaction, that are designed to add a fun element of surprise to the shopping experience.
Created in celebration of worldwide holidays, seasons, and events, the new animations have been rolled out in more than 70 countries. I illustrated storyboards and final vector illustrations for Google Wallet's Tap Celebrations, with over 50 animations made throughout the years and still continuing for future events!
Summer Break - Japan
Rock in Rio - Brazil
Autumn - US
Halloween 2023 - US
Black Friday - US
Holidays 2023 - Global
Mardi Gras - US
Paralympics 2024 - Global
The London Underground - UK
Independence Day 2025 - US
For each doodle, I created a variety of concepts that focused on different angles for an individual event or topic. My goal was to create a fun, high energy composition that felt like it represented the subject in a customized way while still fitting into the core look and feel of the Google Brand.
Since many of the topics were specific to a particular market, it was important to me to research the regional culture and symbolism so that my designs could accurately represent facets of those markets.
Team:
Robin Sessions — Art Direction
Amy Rexford — Lead Design
Grace Kim — Design
Tomi Rosanwo — Design
Adrienne Trio — Design
Anna Vallario — Design
Daniel Munoz — Assoc. Motion Direction
Alex Carey — Assoc. Motion Direction
Antonio Vicentini — Motion
Hannah Middlekauff — Production
Marshall Born — Production
Robin Sessions — Art Direction
Amy Rexford — Lead Design
Grace Kim — Design
Tomi Rosanwo — Design
Adrienne Trio — Design
Anna Vallario — Design
Daniel Munoz — Assoc. Motion Direction
Alex Carey — Assoc. Motion Direction
Antonio Vicentini — Motion
Hannah Middlekauff — Production
Marshall Born — Production
