Client: Chevrolet
Agency: Commonwealth//McCann
Role: Art Director + Designer
Agency: Commonwealth//McCann
Role: Art Director + Designer
In 2020, Chevrolet released an all-new mid-engine Corvette Stingray. My team was tasked to conceptualize a thank you gift for customers who ordered the new model. The product consisted of a casted replica of the Corvette, that matched the paint color of the customer's individual vehicle.
Every detail was thoughtfully considered, from the way the speedshape itself to the packaging. The model sits magnetically on a reflective base so that it could be removed and displayed in different ways and the base features a plaque with the customer's personal VIN. Each package also included a personalized thank you card and a certificate to driving school.
