Client: Discord
Agency: Hook
Role: Designer + Illustrator
Agency: Hook
Role: Designer + Illustrator
Discord is a communication platform primarily used for building communities and connecting with others through voice, video, and text-based chat.
The Ask: Discord approached our team to create a video announcing the launch of Orbs, a new virtual reward players can earn by completing Quests – the platform’s reward-based advertising experience.
The team pitched multiple narratives to introduce this new Discord feature. The client resonated with our idea to portray the Orbs as a mystical object that unlocks in-app cosmetics and other digital goods in a fortune teller or tarot card setting. I provided all the non-product illustrations for the storyboards and collaborated with team members to build each storyboard option.
After creating the initial storyboards, I iterated on style frames in different programs in order to achieve the final look that combined Discord's cool gaming energy with the polished mysticism of the Orbs. My goal was to mix the clean comic-like illustrations with layers of texture and lighting in order to give depth and dimension to this animated trailer.
The final video launched in-app and on Discord's YouTube channel.
Team:
Matt Darnall — Creative Direction
Peter Nguyen — Design
Amy Rexford — Design + Illustration
Kendra Monterrosa — Design
Alex Carey — Motion Direction
Lumi Chang — Motion
Scarlett (Ssu-Chia) Chen — Motion
Antonio Vicentini — Motion
Jordi Romano — Sound
Laura Krahel — Production
Matt Darnall — Creative Direction
Peter Nguyen — Design
Amy Rexford — Design + Illustration
Kendra Monterrosa — Design
Alex Carey — Motion Direction
Lumi Chang — Motion
Scarlett (Ssu-Chia) Chen — Motion
Antonio Vicentini — Motion
Jordi Romano — Sound
Laura Krahel — Production
