Client: YouTube
Agency: Hook
Role: Designer + Illustrator
Agency: Hook
Role: Designer + Illustrator
Team:
Torey Itaya — Production
YouTube tasked the Hook team with creating clever "Easter Eggs" that would take the place of the scrubber dot on specific YouTube video playbars.
To meet this challenge, I illustrated a variety of options for each requested video, making sure each design would marry the professional look of the YouTube environment with the fun energy of the individual video. These Easter Eggs sparked surprising moments of discover for users, and promoted sharing both the YouTube experience and the partner video content.
Each Easter Egg was thoughtfully curated with the corresponding video in mind. Every design consisted of multiple states so that they would react dynamically when a user would play, rewind, or fast-forward.
Answers:
1. NFL
2. MTV VMA
3. The Golden Bachelor
4. The Voice
5. Grey's Anatomy
6. SNL
7. The Simpsons
8. Primetime Emmys
9. Real Housewives of NYC
10. WNBA Finals
11. WWE NXT
12. Law & Order
